As one would have to expect from a shop keeping such prestigious donut-making company, Do-Rite does the fancy-donut basics right (spelling, less so), with the chocolate old fashioned and pistachio-Meyer lemon being standouts among the steady offerings. But it also pushes the creative envelope. If it didn't, would it offer fried-chicken donut sandwiches kissed with a spicy maple aioli? Would it offer a steady stream of visionary donut collabs, including the latest,
an insane Upside Down, Inside Out creation conceived with music video revolutionaries OK Go?! Look, if both the dudes who create insanity
like this AND Winston from
New Girl want to get into the donut game with you, you're doing it right. Or Rite, even.